Marketplace at scale
Connect storytellers, brands, buyers, and investors across continents for film, TV, games, audio, and experiential media.
Lagos, Nigeria · AFCM 3–6 Nov 2025 (AFRIFF 2–8 Nov 2025)
AFRIFF Film & Content Market
The industry engine of AFRIFF 14: four market days (3–6 Nov) within the festival week. Meet buyers, studios, agencies, investors, and technology partners building the future of African stories.
A dedicated marketplace for financing, licensing, co-production, and creative innovation in Lagos, Nigeria.
Investor Office Hours
Hands-on support structuring financing and cross-border co-productions.
Premium Networking Lanes
Curated deal flow across film, streaming, games, and immersive media.
- Festival
- 2–8 Nov 2025
- Market Days
- 3–6 Nov 2025
- Delegations
- 18+ countries
- Deal Rooms
- 40+ sessions
Presented at the Nigerian Pavilion, Cannes Film Festival 2025, with HE Hannatu Musawa, Dr. Ali Nuhu, Dennis Ruh, and comedian Bovi.
AFCM snapshot
- Market hub
- Twin Waters, Lekki
- Programming lanes
- Film · Animation · Games · XR · Advertising
- Spotlight moment
- Cannes 2025 announcement
Waterfront expo floors, private deal rooms, screening pods.
Unveiled alongside Nigeria’s cultural leadership and global partners.
Why AFCM matters
The AFRIFF Film & Content Market is the professional backbone of Africa International Film Festival’s 14th edition. It is where filmmakers, agencies, investors, buyers, and technologists converge to trade stories, IP, hardware, and innovation.
AFCM bridges advertising and content creation across continents—expanding African narratives into the global marketplace while welcoming international catalogues into Africa.
Presented on the global stage
Chioma Ude unveiled AFCM at the Nigerian Pavilion (Screen Nigeria) during Cannes Film Festival 2025 alongside HE Hannatu Musawa, Dr. Ali Nuhu, Dennis Ruh, and comedian Bovi—signalling Africa’s next marketplace for creative commerce.
Expect curated delegations, funding desks, agency showcases, and turnkey booths tailored to brands and content buyers preparing for 2026 slates.
Capital & distribution
Attract private funds, broadcasters, and platforms ready to finance, license, and launch African narratives globally.
Co-production engine
Enable cross-border partnerships—think India × Nigeria—to accelerate high-quality content pipelines and technology exchange.
Physical sales hub
Provide dedicated trading floors for content, hardware, and creative technology so deals close on-site.
Why Nigeria
Lagos is the heartbeat of Nollywood—the world’s second largest film industry by volume. Nigeria generates over $1B annually from filmed entertainment, powered by a booming middle class, mobile-first audiences, and streamer demand from Netflix, Showmax, and Prime Video.
- Government policies continue to unlock incentives and infrastructure for producers.
- Global platforms are aggressively acquiring African catalogues and originals.
- Brands and agencies are embedding storytelling deeply within marketing campaigns.
Talent & creativity
Africa’s creative capacity spans actors, directors, producers, composers, and digital innovators at world-class scale. Over 200 million people of African descent live outside the continent, and 1.4 billion+ live within it—representing over 25% of the global population by 2050 (World Economic Forum).
AFCM activates this creative diaspora, pairing talent with the capital, technology, and distribution it needs to accelerate growth.
Key components
Programming is engineered for results—premieres, business labs, investor sessions, and a trade floor for both content and technology.
Screenings & showcases
- Festival premieres of African films, shorts, and episodic work
- Spotlight on web, XR, and immersive storytelling
Industry intensives
- Scaling African content globally—production to distribution
- Financing clinics, investment matchmaking, and policy briefings
- Streaming strategies, subliminal marketing, and music integration
Pitching sessions
- Live project pitches with investors and buyers
- Opportunities for funding, co-production, or direct distribution
Trade & licensing floor
- Content buyers meet producers and studios
- Hardware, software, and service showcases
- International catalogues licensing into Africa—and vice versa
Networking & matchmaking
- One-on-one deal meetings and curated delegations
- Cross-regional partnership labs and VIP hosts
Who you'll meet
AFCM is built for professionals ready to transact. From creators to corporate deal teams, the marketplace curates the conversations that unlock value.
- Filmmakers & producers seeking investment and distribution
- Distributors & broadcasters scouting fresh African slates
- Investors, funds, and venture studios entering media
- Digital creators and agencies bridging advertising and storytelling
- Academics and researchers tracking the creative economy
- Agencies purchasing experiential booths and brand stages
Booth sales
Exhibitors can reserve turnkey booths for content licensing, equipment showcases, advertising activations, and technology demos. Packages include curated buyer walkthroughs and backstage matchmaking support.
Email partners@afcm.app to request the floor plan and rate card.
Partnerships & sponsorships
Align your brand with the continent’s creative growth story. From premium branding to thought-leadership, AFCM delivers encounters that convert into measurable outcomes.
- Command visibility inside Africa’s fastest-growing entertainment economy
- Unlock strategic collaborations, co-productions, and catalogue deals
- Host keynotes, lounges, or showcases tailored to your objectives
- Tap into verified attendee data for targeted follow-up campaigns
Platinum Sponsor
Naming rights, premium branding, curated keynote or summit host.
Gold Sponsor
High-impact branding, panel participation, and matchmaking concierge.
Silver Sponsor
Turnkey exhibition booth, marketing mentions, and lead capture tools.
Request the partnership prospectus via partnerships@afcm.app.
Logistics & venue
AFCM takes over Twin Waters, Lekki—offering panoramic waterfront views, modular ballrooms, and flexible expo areas that support screenings, pitch stages, and private lounges.
Venue
Twin Waters, Lekki – multi-level waterfront complex
Accommodation
Partner hotels and travel packages for delegates
Transport
Shuttles between hotels, venue, and festival screenings
Safety
Comprehensive health, security, and crowd protocols
What happens on market days?
Programming blends screenings, finance labs, technology showcases, and structured deal flow so every badge delivers ROI.
View pass benefitsMarket premieres & showcases
Exclusive screenings, docs, and series drops aligned with AFRIFF’s 14th festival to spotlight new voices.
Strategic labs & panels
Production, distribution, finance, music, marketing, and streaming sessions anchored by global experts.
Pitch arena
Curated pitching blocks that match creators with funds, platforms, and co-production partners.
Exhibition & trade fair
From software and equipment to advertising innovation zones and turnkey booth packages for buyers.
Choose the badge that fits your runway.
Every badge includes full summit access, curated matchmaking, and on-demand recordings. Early bird pricing is limited.
1 day
One Day Pass
NGN 75,000
$60 international
- - Deal room access & concierge scheduling
- - Premium lounges & hospitality suites
- - All tracks + recordings
2 days
Two Day Pass
NGN 135,000
$108 international
- - Deal room access & concierge scheduling
- - Premium lounges & hospitality suites
- - All tracks + recordings
3 days
Three Day Pass
NGN 195,000
$158 international
- - Deal room access & concierge scheduling
- - Premium lounges & hospitality suites
- - All tracks + recordings
4 days
Full Event Pass – Early Bird
NGN 215,000
$178 international
- - Deal room access & concierge scheduling
- - Premium lounges & hospitality suites
- - All tracks + recordings
4 days
Full Event Pass
NGN 255,000
$208 international
- - Deal room access & concierge scheduling
- - Premium lounges & hospitality suites
- - All tracks + recordings
A four-day program built for outcomes.
Strategic plenaries, tactical labs, and curated networking every step of the way.
Day 01 (3 Nov)
Vision & Capital
09:00
Market Opening & State of African Content
Keynote with data-backed outlook on finance, distribution, and global appetite for African stories.
11:30
Investor Intelligence Briefing
Funds, studios, and agencies outline priority mandates before curated matchmaking sessions.
17:30
Welcome Showcase
Spotlight screenings and live performances introducing the 2025 focus territories.
Day 02 (4 Nov)
Production Innovation
10:00
Writers' Room Live Labs
Collaborative scripting, story doctoring, and packaging clinics led by global showrunners.
13:30
Virtual Production & Tech Stack
Demonstrations of LED stages, AI localisation, and post-production tools tailored for African budgets.
19:00
Creators & Brands Mixer
Experiential networking linking filmmakers with advertisers, music supervisors, and XR innovators.
Day 03 (5 Nov)
Distribution & Partnerships
09:30
Platform Partner Briefings
Streamers, broadcasters, and telcos unveil acquisition slates and regional localisation strategies.
12:30
Global Rights Negotiation Labs
Case studies on co-production treaties, minimum guarantees, and diaspora windowing models.
16:30
Cross-continental Pitch Arena
Selected projects pitch to buyers with live feedback from finance, sales, and brand partners.
Day 04 (6 Nov)
Market Outcomes & Legacy
09:00
Deal Room Wrap Up
Signed agreements announced with media opportunities for participating delegations.
11:00
Impact & Policy Forum
Ministries, guilds, and investors align on infrastructure, incentives, and export strategy.
14:30
Festival Integration Tours
Guided experiences across AFRIFF screenings and Lagos creative districts for delegates.
Global voices shaping African media.
Meet a sample of the 60+ executives, founders, and creatives steering the summit conversations.
AO
Amara Okafor
Chief Content Officer, Nollywood Futures
Scaling premium African streaming originals
DM
David Mensah
Partner, Accelara Media Fund
Structuring cross-border co-financing vehicles
MS
Mpho Sehlako
Head of Studios, Ubuntu Animation
Building continent-wide animation pipelines
LB
Lena Belay
Director of XR, Horizon Labs
Immersive storytelling for cultural heritage
KJ
Kemi Johnson
VP Originals, VibeWave
Programming strategies for Gen-Z Africa
KB
Kwesi Boateng
CEO, PlayForge Interactive
Games publishing pathways across Africa
Planning your AFCM experience?
We have answers on access, logistics, and staff operations. Reach out if you need anything bespoke.
Who should attend AFRIFF Film & Content Market?+
Executive producers, studio leads, festival curators, fund managers, and creative technologists shaping the business of African content.
Will sessions be recorded?+
Select keynotes and labs will be available on-demand for attendees. Deal rooms and steering sessions remain off-the-record.
How do I qualify for the staff console?+
Staff access is reserved for approved AFCM operations team members. Request access via operations@afcm.app.
Can I transfer my badge?+
Badges are issued to the registered delegate and are not transferable. If your plans change, email operations@afcm.app for support options.
Ready to activate your team?
Register today or log in to manage attendees, tickets, and staff operations in one hub.